Is Your Marketer Up To Speed?

Marketing Land has released information that clearly indicates marketers understand they are making mistakes in their 2013 messaging. And, there is little hope they will change their intentions to benefit their clients. There is industry resistance to redesigning marketing messaging in 2013. There is an abundance of evidence to support that this is an ill-advised strategy. Continue reading

SMS, MMS: Is Your Business Riding The Wave?

Short Messages Service (SMS) and Mobile Marketing Service (MMS) are the most effective form of direct marketing known to business. Everything is right about this the marketing.

  • The drawing power is phenomenal
  • The price is right
  • The return on investment is the best in the entire marketing industry
  • SMS and MMS programs are easy to use
  • The message arrives faster than by any other median
  • They accommodate a changing and evolving lifestyle pattern
  • SMS and MMS are the medians of the future

Do you believe that you can send an SMS marketing text to every cellphone user in the UK as easily as you can send one to your best friend? Continue reading