What Makes An Insurance Agent Great
Successful insurance agents rely upon long-term clients for repeat business. The insurance industry is one of the most competitive industries on the planet. It is also an industry undergoing a bit of transition as online providers compete with brick and mortar providers for market share. The technology may be a great way to get proposals and understand pricing but insurance inevitably boils down to relationships.
The interaction between an insurance agent can give almost as much peace of mind as the coverage itself. Regardless of the type coverage you have, when things go wrong and it is time to file your claim, you want an agent and a provider who know you and take a personal interest in your well-being. When push comes to shove, it is the personal touch that endears clients to their carrier.
Insurance agents have a lot to gain by paying attention to details and understanding the client’s needs. The essence of the insurance agent’s income is derived from annual renewals. Good agents cater to their existing clientele and are in touch even when they are not selling or promoting a product.
With many agents, the first contact comes via telephone. Excellent communication skills are a necessity for a long-term relationship with an agent. However, while communications are undeniably important, another important ability is the agent’s ability to listen to clients.
5 Reasons To Invest in Your Web Presence
A standalone website does not come close to achieving full value in today’s highly competitive marketplace. In this high speed, highly mobile business environment, an enterprise’s web presence must be supported by a number of applications, marketing strategies and disciplines. At the same time, the enterprise that does not commit to a strong Internet presence is not going to reap the benefits that more aggressive competitors, regardless of size, invest in their web presence.
To fully understand why a comprehensive presence is a necessity, consider data from the 2010 survey conducted by the Office of National Statistics.
- 78.7 percent of UK businesses had a website.
- 51.0 percent of businesses had mobile broadband using 3G.
- E-commerce sales represented 16.9 percent of total sales in 2010, up 0.9 percent over 2009.
- Estimated revenue from online sales in 2010 was £385.4bn.
- Only 15.3 percent of business UK websites were used to transact sales in 2010.
- 6.4 percent of selling websites registered sales in other EU nations.
- 5.0 percent of website sales were completed with customers outside the EU.
- Website sales beyond the EU totaled £95.9bn.
- In the UK, the wholesale sector has the strongest website sales (£37.5bn – 2010).
- The retail sector has the second largest amount of website sales (£12.8bn – 2010).
On March 22, 2013, The Python Software Foundation (PSF) and the UK technology firm Veber reached a quick and undisputed agreement about the branding of a new Veber product. Under the terms of the settlement, PO Box Holdings, a subsidiary of Veber, halted its trademark filing for its Python European cloud computing label and agreed not to contest PO Box Holdings’ name trademark. Continue reading
In May 2012, Internet Retailing posted an article indicating that one in four retail transactions will be made by persons using interactive television by 2014. This is an important premise that marketers must realize and address in outlining their marketing, the tools of which are changing rapidly.
Internet Retailing asserts that the rise in interactive televisions transactions is undeniable ad is the “most influential of five emerging new technologies identified in an e-Bay-commissioned study. The study was completed by Conlumino, a retail industry marketing expert. Continue reading
London restaurants and nightspots got it right on Valentine’s Day, 2013. Thanks to some innovative marketing technology, London restaurants and popular nightspots made it easier than ever for their followers to find them and make reservations.
Marketing Land has released information that clearly indicates marketers understand they are making mistakes in their 2013 messaging. And, there is little hope they will change their intentions to benefit their clients. There is industry resistance to redesigning marketing messaging in 2013. There is an abundance of evidence to support that this is an ill-advised strategy. Continue reading
Short Messages Service (SMS) and Mobile Marketing Service (MMS) are the most effective form of direct marketing known to business. Everything is right about this the marketing.
- The drawing power is phenomenal
- The price is right
- The return on investment is the best in the entire marketing industry
- SMS and MMS programs are easy to use
- The message arrives faster than by any other median
- They accommodate a changing and evolving lifestyle pattern
- SMS and MMS are the medians of the future
Do you believe that you can send an SMS marketing text to every cellphone user in the UK as easily as you can send one to your best friend? Continue reading