The expansion of mobile apps offers many advantages to marketers and providers. But, the volume of the apps can be overwhelming. In 2012, Google announced that it had caught up to Apple in the number of apps, the company offered. That means each company is offering 700,000 apps each, a staggering number. Not one to take competition lightly, Apple recently reported that it would add 75,000 new apps in 2013. Get this: the average smartphone owners loads and maintains 41 apps on each device. 41! That marks an increase of 21 percent since 2011.
Intrinsic In Our Lifestyle
Today’s apps have become an “intrinsic part of daily life, tracking everything from healthcare and finances to shopping and dating.” If you have a smartphone, you open your text messages within one minute. You open your e-mail much quicker than you do when seated at your PC or desktop.
If there are or are soon to be 7050,000 apps offered by Google alone, the biggest challenge app developers face is relevancy. The lifespan of today’s apps is short. There is always a new and improved app coming to market.
The emphasis on “push notifications” is intense. Consumers are remarkably disinterested in seeming pressure to update apps. Remarkably, 69 percent of consumers “abandon updates from brands sending pushes.” That’s’ a red flag that says leave well enough alone. Consumers are also a little edgy about the possible cost increase of new uploads.
The development of apps is not an inexpensive undertaking. Apps for Androids can runs anywhere for $600 to $150,000. The development costs for iOS range from $4,000 to as high a s$250,000. Surprised you didn’t it? Well, brace yourself. App development will increase by 50 percent.
Lead Development Costs A Big Consideration
One of the motivating principles behind all these apps is the bludgeoning cost of developing new customers. According to an American marketing company, the cost of lead generation via mobile marketing and social media marketing averages about $137.00. The cost of lead generation through other sources of marketing averages $324.00 each. There’s the case for mobile marketing.
The pressure on apps now is to coordinate with analytical analysis. Marketers ad consumers want know what apps produce results and which apps do not. This explains the popularity of new tracking software known as sentient analysis software. For consumers and marketers who want to know how their messaging is being received across the Internet, sentiment analysis software programs provide valuable insight.
- We have to know 5 mobile apps marketing trends for 2013 and towards (slideshare.net)
- Top Three Inbound Marketing Strategies for Mobile Apps (seomoz.org)