For a few brief moments, let us put aside our good manners and be as blunt as can be, every event is an opportunity to show…… off. While this is not the primary objective of organising an event, it is one of the added benefits that come from hosting. We now live in a world where technology defines status. The person who has the smartest and most complicated gadget is king or queen!
This has led to a situation where events have become all about technology. The number of smart gadgets will often easily outnumber the number of smart participants you find at events these days. While this will often establish the host as lord of technology for a brief duration that often lasts until we have another event, technology overkill does more harm than good at any event.
The first problem that comes from having a technology overkill deployed at your event is that it is simply distracting. Participants will easily get distracted by the amazing toys you have deployed at your event. Instead of focusing on the products or agenda of the event, they tend to get lost in all the technology. You will no doubt remain in their minds but it will be for a fleeting period and for the wrong reasons.
Another problem that comes with technology overkill is that it increases the probability of failure. The more gadgets and systems deployed, the higher the chances of failure. You can also expect serious challenges when trying to resolve any technical hitches that may be experienced. This will undoubtedly reduce the quality of your event and in some cases it can completely kill it.
Too much technology can also put off a good number of your participants who do not care for the amazing capabilities of your little pen that is also a microphone and a part time metal detector. Unless you are at a tech event, minimise the technology you deploy as it may end up costing you some important participants.
Technology will undoubtedly deliver some important benefits at any event you organise, and is incredibly important for event production. It helps in the delivery and enhancement of the messages you wish to communicate to your participants but it must always be applied in a measured and practical manner that does not result in its overshadowing of other core aspects of the event.
- Microsoft Thinks The Future Of Information Technology Lies In Intelligent Technology (webpronews.com)
- Meet the Startups Rocking Event Tech Circus (eventmanagerblog.com)
- The top 26 international tech journalists: a European startup’s guide (venturevillage.eu)